RFM LAUNCHES NEW M2M BRANDING PROGRAM REFLECTING STRATEGIC DIRECTION OF THE COMPANY
DALLAS, TEXAS, (April 2, 2008) RF Monolithics, Inc. [NASDAQ:RFMI] (RFM or the Company) today launched a new website, logo and branding program. The new solutions focused website www.RFM.com is the initial phase of the campaign entitled “Delivering M2M”. This campaign reflects the ongoing transformation of the Company as it executes its strategic business plan to be a major player in the machine-to-machine (M2M) marketplace while maintaining a leading position in components.
“We are excited to announce the new website which supports our rebranding campaign. This campaign marks the next phase of the integration of the Company and defines our path for optimizing resources and further improving operational efficiencies," stated David M. Kirk, President and CEO of RFM. “We believe it will communicate our strategic focus and the numerous vertical opportunities in the vast M2M market to the investment community. It will assist customers in the selection of the Company’s products and solutions offerings that meet their wireless communication requirements. Also, it will continue to support our ongoing transformation initiative into a wireless solutions provider delivering M2M.”
Further Mr. Kirk stated, “RFM has a long history of best-in-class innovative, quality products and we are continuing this heritage with our wireless solutions strategy and our focus on the emerging M2M market. Our rebranding campaign targets diversified and growing markets in the M2M space with our broad portfolio of solutions offerings including low-power radios, RFICs, wireless modules with a variety of supported protocols, firmware and embedded mesh software, as well as our enterprise asset management software platform and computerized machine maintenance systems. We believe our transformation and investment in wireless solution products, software and services for the M2M market should lead to profitable growth as the markets mature.”
About RFM
RFM, headquartered in Dallas, Texas, is delivering M2M around the world. Our solutions-driven, technology-enabled approach to wireless connectivity enables the next generation of wireless applications with a broad range of solutions – from comprehensive industrial wireless sensor networks to high-performance enterprise asset management software – extending the internet to communicate with billions of unconnected machines. RFM was named to M2M Magazine’s “2007 M2M 100” and “2008 M2M 100” list of the most important and influential machine-to-machine technology providers. For more information on RFM, please visit the Company’s website at www.RFM.com.
Forward-Looking Statements:
This news release contains forward-looking statements, made pursuant to the Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Statements of the strategies, plans, objectives, expectations and intentions of RFM and/or its wholly-owned subsidiaries (collectively, the “Company” or “we”) involve risks and uncertainties. Statements containing terms such as “believe”, “expect”, “plan”, “anticipate”, “may” or similar terms are considered to contain uncertainty and are forward-looking statements. Such statements are based on information available to management as of the time of such statements and relate to, among other things, expectations of the business environment in which we operate, projections of future performance, perceived opportunities in the market and statements regarding our mission and vision, future financial and operating results, and benefits of our acquisitions. Such statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions, including risks related to the ability to integrate acquisitions and alliances as planned, successful transition to a fabless business model, operation of a services business, the highly competitive market in which we operate, rapid changes in technologies that may displace products and services sold by us, declining prices of products, our reliance on distributors, delays in product development efforts, uncertainty in consumer acceptance of our products, and changes in our level of sales or profitability. as well as the other risks detailed from time to time in our SEC reports, including the report on Form 10-K for the year ended August 31, 2007. We do not assume any obligation to update any information contained in this release.
